Sunday, August 5, 2007

Verizon Wireless AuRevoir




Title: AuRevoir
Client: Verizon Wireless
Air Date: 2007
Agency: McCann Erickson, NY
Executive Creative Director: Steve Ohler
SVP Group Creative Director(s): Jagdish Prabhu, Karen Abbate
Creative Director /CW: Mike Joiner
ACD/Art Director: Yana Goodstein
VP Business Affairs: Maria Elia
Agency Producer: Meredith Rizzardi
Prod Company: Hungry Man, Bicoastal
Director: Allen Coulter
DP(s): Tami Reiker (LA), Patrick Duroux (Paris)
EP: Caroline Gibney
Editorial: jumP, NY
Editor: Michael Saia
EP: Dee Tagert
Telecine: Nice Shoes, NY
Colorist: Chris Ryan
Post/Effects: Charlex, NY
Music: Robert Miller, NY
Composer: RMI Music
Audio Post: HSR, NY
Mixer: Steve Rosen
Shoot Location: Los Angeles, Paris

JUMP CUTS A FAUX LOVE STORY FOR VERIZON WIRELESS

The Brief:
Michael Saia of jumP worked with Hungry Man director Allen Coulter to cut this comedic spot for Verizon Wireless; reminiscent of a French romance film where a woman runs through an airport looking desperately for her love. Obviously distraught, her gaze falls upon a man who she readily embraces. Sobbing uncontrollably, with English subtitling, she cannot say goodbye. The camera pans to reveal the man is no other than Verizon's famous "test man". With his network behind him, he hands her a Blackberry and tells her it doesn't have to be goodbye.

About jumP:
jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno, Michael Saia; Editors: Lin Polito, Dave Herman, William Zitser, David Bryen, and Partner/Executive Producer Dee Tagert.

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